When is Mother's Day

Mastering Mother's Day Marketing: Tips and Tricks

Discover expert advice on maximizing Mother's Day campaigns and celebrating women in style!

Are you ready to ace your Mother's Day marketing game? Juliette Aiken, the Global Marketing Director at Dotdigital, has shared five last-minute tips to help marketers capitalize on this special occasion. From personalized email campaigns to exclusive offers, her guide covers all the essentials for a successful Mother's Day campaign. In the UK and Ireland, the focus is on creating impactful strategies that resonate with shoppers during this festive period.

As International Women's Week overlaps with Mother's Day, it's the perfect time to celebrate the remarkable women in our lives. With events in the Govanhill area and beyond, communities come together to honor the achievements and contributions of women. These events not only showcase female empowerment but also create a platform for recognizing diversity and inclusion.

Incorporating themes of empowerment and appreciation for women, both International Women's Day and Mother's Day hold significant importance in society. The synergy between celebrating women's achievements and honoring motherhood highlights the essence of these special days. Through marketing efforts and community events, the spirit of unity and recognition shines brightly.

Did you know that Mother's Day originated in the early 20th century as a way to honor mothers and motherhood? Anna Jarvis, an activist in the US, is credited with founding the modern Mother's Day celebration in 1908. Additionally, International Women's Day has been celebrated since the early 1900s and continues to be a global event advocating for gender equality and women's rights.