UCL

The campaign, which was originally launched after the coronavirus pandemic to welcome fans back to the stadium, has helped add even more glamour to the ...

She said: “The ‘Cheers to all Fans’ campaign has been a massive success since its launch and has been able to connect with football fans in Nigeria and globally and it has also helped to reinforce Heineken’s position as a brand that is passionate about football. “We are glad the campaign has been able to create a sense of community among football fans, and it has provided a platform for them to share their love for the sport.” Heineken’s Senior Brand Manager, Chinwe Greg-Egu, explained that the extension of its ‘Cheers to all Fans’ campaign to consumers is a way for the premium brand to show its appreciation for its loyal customers as they enjoy Champions League football once again.