Tottenham Hotspur FC

2023 - 2 - 4

Post cover — Image courtesy of "AllAfrica.com"

Sponsoring Tottenham Hotspur FC a Hot Potato For South Africa (AllAfrica.com)

South African Tourism (SAT), is the marketing arm of the Department of Tourism. A decision made by SAT to sponsor English Premier League side Tottenham ...

Following the news, three board members from South African Tourism - Enver Duminy, Ravi Nadasen, and Rosemary Anderson, resigned with immediate effect, according to [Daily Maverick ](https://allafrica.com/stories/202302030020.html)reported on the proposed plan. South African Tourism (SAT), is the marketing arm of the Department of Tourism.

South African Tourism wants to sponsor football club Tottenham ... (The Conversation CA)

Is this a good idea for nation branding? Sponsorship of a sport team, event, or of individuals is an accepted and proven marketing communication tool. As ...

[power crisis](https://theconversation.com/why-south-africas-electricity-blackouts-are-set-to-continue-for-the-next-five-years-155233) and other high profile challenges experienced in the nation. [sponsoring](https://www.walesonline.co.uk/sport/football/football-news/malaysian-government-deal-sponsor-cardiff-6107698) UK team Cardiff City in a US$3.6 million deal in 2013; and Rwanda’s US$12 million a year sponsorship of UK team Arsenal FC, where “Visit Rwanda” is emblazoned on the sleeve of the team kit. Instead of viewing this as a good marketing opportunity that could bring in tourism revenue, there is the view that the government money could be spent better – either on sponsorship of local sports or on other projects altogether. The examples of Rwanda and Qatar, in particular, indicate that the negative media associated with perceived sportswashing diminishes the anticipated benefits. Signed in 2018, the Rwanda agreement has been particularly [slammed](https://www.mirror.co.uk/sport/football/news/arsenal-psg-visit-rwanda-sponsorship-26135818) as an attempt at “sportswashing”. With the recent men’s football Fifa World Cup still fresh in our memory, the example of Qatar and sport sponsorship is also relevant. [media](https://www.sportspromedia.com/news/tottenham-hotspur-south-africa-tourism-sleeve-sponsorship-cinch/?zephr_sso_ott=inYbMp) and [public](https://www.goal.com/en-za/lists/why-tottenham-hotspur-imagine-kaizer-chiefs-playing-arsenal-or-manchester-united-fans-criticize-sa-tourism-deal/bltdf1c1538177edff6) [backlash](https://www.dailymaverick.co.za/article/2023-02-02-sa-tourism-interim-cfo-has-ties-to-agency-which-could-cash-in-on-tottenham-hotspur-deal/) at the SA Tourism sponsorship agreement indicates the lack of local public support for this initiative. [supporter](https://www.bbc.com/news/world-africa-58162403) of Arsenal. Sport sponsorship has grown in favour as a marketing tool as it has shown an ability to break through the advertising clutter and get customers’ attention. However, it is debatable whether this high profile, high cost approach is the best way to spend their marketing budget to boost international tourism. Sponsorship of a sport team, event, or of individuals is an accepted and proven marketing communication tool. This is why the global sport sponsorship industry was

South Africa tourism in talks to sponsor Tottenham Hotspur amid ... (CNN)

The South African government's tourism board has conditionally approved plans to sponsor English Premier League club Tottenham Hotspur amid an energy crisis ...

“We are accessing the audience in the British Premier League. We obtained conditional Board approval for the partnership on Tuesday, 31 January.” “We cannot carry on with business as usual, because it will not yield the desired results.

South African President Pans Tottenham Hotspur Sponsorship Deal (Bloomberg)

A proposal by South Africa's tourism agency to sponsor English football club Tottenham Hotspur is being opposed by President Cyril Ramaphosa, ...

Who benefits? Spurs deal reveals SA Tourism CFO's ties to WWP ... (CapeTalk)

The R1 billion sponsorship deal of the football team reveals links between SA Tourism CFO and an agency involved in the project.

Expert weighs in](https://www.capetalk.co.za/articles/465930/city-of-cape-town-wants-its-own-swat-team-pros-and-cons-expert-weighs-in) ['The time for rearranging the deck chairs is gone. We need a public debate and discussion on what policing needs to look forward.'](https://www.capetalk.co.za/articles/465930/city-of-cape-town-wants-its-own-swat-team-pros-and-cons-expert-weighs-in) [Read More](https://www.capetalk.co.za/articles/465930/city-of-cape-town-wants-its-own-swat-team-pros-and-cons-expert-weighs-in) [Mzansi finds the funny side of potential Tottenham-SA Tourism deal](https://www.capetalk.co.za/articles/465943/mzansi-finds-the-funny-side-of-potential-tottenham-sa-tourism-deal) [Social media reacts to SA Tourism potentially spending R1-billion on a sponsorship deal with Tottenham Hotspur.](https://www.capetalk.co.za/articles/465943/mzansi-finds-the-funny-side-of-potential-tottenham-sa-tourism-deal) [Read More](https://www.capetalk.co.za/articles/465943/mzansi-finds-the-funny-side-of-potential-tottenham-sa-tourism-deal) [Julius Malema melts Mzansi's heart with romantic poetry for his wife](https://www.capetalk.co.za/articles/465938/julius-malema-melts-mzansi-s-heart-with-romantic-poetry-for-his-wife) [After writing a heartfelt birthday poem to his wife, Mantwa Matlala on social media, he ALMOST became Shakespeare's competition.](https://www.capetalk.co.za/articles/465938/julius-malema-melts-mzansi-s-heart-with-romantic-poetry-for-his-wife) [Read More](https://www.capetalk.co.za/articles/465938/julius-malema-melts-mzansi-s-heart-with-romantic-poetry-for-his-wife) [Stand Up SA marched to Eskom to demand a tariff increase review](https://www.capetalk.co.za/articles/465922/stand-up-sa-marched-to-eskom-to-demand-a-tariff-increase-review) ['When we put our hands together from all racial groupings, we can pull out a miracle out of nothing. We can fix this problem.'](https://www.capetalk.co.za/articles/465922/stand-up-sa-marched-to-eskom-to-demand-a-tariff-increase-review) [Read More](https://www.capetalk.co.za/articles/465922/stand-up-sa-marched-to-eskom-to-demand-a-tariff-increase-review) [Timing is wrong for Spurs deal – TS Glalaxy's Tim Sukazi](https://www.capetalk.co.za/articles/465913/timing-is-wrong-for-spurs-deal-tim-sukazi) [TS Glalaxy chairman Sukazi says that there is a lot going on in the country at the moment and that the optics are not good.](https://www.capetalk.co.za/articles/465913/timing-is-wrong-for-spurs-deal-tim-sukazi) [Read More](https://www.capetalk.co.za/articles/465913/timing-is-wrong-for-spurs-deal-tim-sukazi) [[WATCH LIVE] Robert Marawa interviews sports personalities on 947](https://www.capetalk.co.za/articles/465903/watch-live-robert-marawa-interviews-sports-personalities-on-947) [Tune in for Robert Marawa on 947 on Thursday evening.](https://www.capetalk.co.za/articles/465903/watch-live-robert-marawa-interviews-sports-personalities-on-947) [Read More](https://www.capetalk.co.za/articles/465903/watch-live-robert-marawa-interviews-sports-personalities-on-947) [Why SA needs to nurture relationship with China in spite of problem areas](https://www.capetalk.co.za/articles/465783/why-sa-needs-to-nurture-relationship-with-china-in-spite-of-problem-areas) [We need to remember that China will be one of THE dominant forces for the next decade or two says Old Mutual Investment Group's Hywel George.](https://www.capetalk.co.za/articles/465783/why-sa-needs-to-nurture-relationship-with-china-in-spite-of-problem-areas) [Read More](https://www.capetalk.co.za/articles/465783/why-sa-needs-to-nurture-relationship-with-china-in-spite-of-problem-areas) We need a public debate and discussion on what policing needs to look forward.'](https://www.capetalk.co.za/articles/465930/city-of-cape-town-wants-its-own-swat-team-pros-and-cons-expert-weighs-in) [Read More](https://www.capetalk.co.za/articles/465930/city-of-cape-town-wants-its-own-swat-team-pros-and-cons-expert-weighs-in) [From taxi driver to doctor and Tiktoker, Dr Randall Ortel shares his journey](https://www.capetalk.co.za/articles/465964/from-taxi-driver-to-doctor-and-tiktoker-dr-randall-ortel-shares-his-journey) [Dr Randall Ortel is a doctor who has developed an impressive Tiktok following, as he uses the app as a community medical resource.](https://www.capetalk.co.za/articles/465964/from-taxi-driver-to-doctor-and-tiktoker-dr-randall-ortel-shares-his-journey) [Read More](https://www.capetalk.co.za/articles/465964/from-taxi-driver-to-doctor-and-tiktoker-dr-randall-ortel-shares-his-journey) [Where's Bob? We track the rehabilitated turtle's first few days back in the wild](https://www.capetalk.co.za/articles/465949/where-s-bob-we-track-the-rehabilitated-turtle-s-first-few-days-back-in-the-wild) [After eight years in rehabilitation, Bob the green turtle was returned to the wild on Friday, 27 January 2023.](https://www.capetalk.co.za/articles/465949/where-s-bob-we-track-the-rehabilitated-turtle-s-first-few-days-back-in-the-wild) [Read More](https://www.capetalk.co.za/articles/465949/where-s-bob-we-track-the-rehabilitated-turtle-s-first-few-days-back-in-the-wild) [Cape Town's beach water may be dirtier than we thought](https://www.capetalk.co.za/articles/465940/cape-town-s-beach-water-may-be-dirtier-than-we-thought) ['This has been a problem that's been coming for a long time here in the city of Cape Town, which is most unfortunate.'](https://www.capetalk.co.za/articles/465940/cape-town-s-beach-water-may-be-dirtier-than-we-thought) [Read More](https://www.capetalk.co.za/articles/465940/cape-town-s-beach-water-may-be-dirtier-than-we-thought) [Mzansi finds the funny side of potential Tottenham-SA Tourism deal](https://www.capetalk.co.za/articles/465943/mzansi-finds-the-funny-side-of-potential-tottenham-sa-tourism-deal) [Social media reacts to SA Tourism potentially spending R1-billion on a sponsorship deal with Tottenham Hotspur.](https://www.capetalk.co.za/articles/465943/mzansi-finds-the-funny-side-of-potential-tottenham-sa-tourism-deal) [Read More](https://www.capetalk.co.za/articles/465943/mzansi-finds-the-funny-side-of-potential-tottenham-sa-tourism-deal) [Eskom's state of disaster declaration won't speed up its legacy issues - analyst](https://www.capetalk.co.za/articles/465921/eskom-s-state-of-disaster-declaration-won-t-speed-up-its-legacy-issues-analyst) [Since the beginning of 2023, South Africans have grappled with rolling power cuts as Eskom struggles to keep the lights on.](https://www.capetalk.co.za/articles/465921/eskom-s-state-of-disaster-declaration-won-t-speed-up-its-legacy-issues-analyst) [Read More](https://www.capetalk.co.za/articles/465921/eskom-s-state-of-disaster-declaration-won-t-speed-up-its-legacy-issues-analyst) [More from Politics](https://www.capetalk.co.za/topic/28/politics) [[LISTEN] Education MEC visits Brakpan school where fatal stabbing occurred](https://www.capetalk.co.za/articles/465981/listen-gauteng-education-mec-visits-school-in-brakpan-where-fatal-stabbing-occurred) [Mandy Wiener speaks to Matome Chiloane, Gauteng Education MEC](https://www.capetalk.co.za/articles/465981/listen-gauteng-education-mec-visits-school-in-brakpan-where-fatal-stabbing-occurred) [Read More](https://www.capetalk.co.za/articles/465981/listen-gauteng-education-mec-visits-school-in-brakpan-where-fatal-stabbing-occurred) [[LISTEN] Kenny Kunene sworn in as MMC for transport in Johannesburg.](https://www.capetalk.co.za/articles/465977/listen-kenny-kunene-sworn-in-as-mmc-for-transport-in-johannesburg) [Mandy Wiener speaks to Kenny Kunene.](https://www.capetalk.co.za/articles/465977/listen-kenny-kunene-sworn-in-as-mmc-for-transport-in-johannesburg) [Read More](https://www.capetalk.co.za/articles/465977/listen-kenny-kunene-sworn-in-as-mmc-for-transport-in-johannesburg) [City of Cape Town wants its own SWAT team. He also said that he has worked directly for this agency WWP group in the past but denied any financial benefit.Rebecca Davis, Daily Maverick journalist [https://www.123rf.com/photo_183759847_manchester-england-september-14-2016-tottenham-branded-wembley-stadium-pictured-prior-to-during-the-.html](https://www.123rf.com/photo_183759847_manchester-england-september-14-2016-tottenham-branded-wembley-stadium-pictured-prior-to-during-the-.html) [More from Local](https://www.capetalk.co.za/topic/22/local) [CoCT giving a R5000 reward to anyone with information on MyCiTi bus vandalisms](https://www.capetalk.co.za/articles/465982/coct-giving-a-r5000-reward-to-anyone-with-information-on-myciti-bus-vandalisms) [A total of 72 MyCiTi buses have been stoned over the past three months](https://www.capetalk.co.za/articles/465982/coct-giving-a-r5000-reward-to-anyone-with-information-on-myciti-bus-vandalisms) [Read More](https://www.capetalk.co.za/articles/465982/coct-giving-a-r5000-reward-to-anyone-with-information-on-myciti-bus-vandalisms) [Man pleads 'guilty' and gets 18 years for killing Kruger Park rhino](https://www.capetalk.co.za/articles/465985/man-pleads-guilty-and-gets-18-years-for-killing-kruger-park-rhino) [Santos Baloyi, 31, was arrested after a rhino was killed at Kruger National Park in September and gets 18 years in prison today.](https://www.capetalk.co.za/articles/465985/man-pleads-guilty-and-gets-18-years-for-killing-kruger-park-rhino) [Read More](https://www.capetalk.co.za/articles/465985/man-pleads-guilty-and-gets-18-years-for-killing-kruger-park-rhino) [FNB Stadium named the 13th most beautiful stadium in the world](https://www.capetalk.co.za/articles/465972/fnb-stadium-named-the-13th-most-beautiful-stadium-in-the-world) [Joburg’s very own iconic FNB Stadium was the only stadium in African to make it into the top 15.](https://www.capetalk.co.za/articles/465972/fnb-stadium-named-the-13th-most-beautiful-stadium-in-the-world) [Read More](https://www.capetalk.co.za/articles/465972/fnb-stadium-named-the-13th-most-beautiful-stadium-in-the-world) [City of Cape Town wants its own SWAT team. Van der Walt previously served as SA Tourism CFO from 2002 to 2013. He did not deny it. What we are hearing behind the scenes is quite different that there is some commotion happening, there may be an emergency board meeting tonight and also there are apparently some resignations for the SA board members.Rebecca Davis, Daily Maverick journalist Additionally, he is listed as director of a fleet of companies linked to the WWP Group and an author of the original proposal. This follows the alleged ties between SA Tourism interim CFO, Johan van der Walt and his agency - WWP Group - which is responsible for brokering the Tottenham Hotspur partnership.

South African President Shoots Down Plan To Sponsor Tottenham (CHANNELS TELEVISION)

File photo of South Africa's President, Cyril Ramaphosa. A proposed lucrative sponsorship deal between South Africa and a top English football club that sparked ...

Manny de Freitas, a lawmaker with the opposition Democratic Alliance party, said the deal was “a slap in the face of every South African”, and suggested the funds should be used “to buy diesel to alleviate” power cuts. “Minister Sisulu is still awaiting for a report and to be briefed,” a ministry statement said Wednesday. “Why would people want to holiday in a nation with no water and electricity,” wrote Twitter user @MzansiIndian03, adding the money could be used to “protect infrastructure” instead.

South African Tourism wants to sponsor football club Tottenham ... (NNN)

Brendon Knott does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, ...

You can read the [original article](https://theconversation.com/south-african-tourism-wants-to-sponsor-football-club-tottenham-hotspur-is-it-a-good-idea-199188) here. [Qatar](https://nnn.ng/tag/qatar/) and sport sponsorship is also relevant. [theconversation.com](https://theconversation.com). Besides multiple sport event sponsorships, the Qatar Foundation sponsors FC Barcelona, while Qatar Airways sponsors another European football giant, [PSG](https://nnn.ng/tag/psg/). [Arsenal FC](https://nnn.ng/tag/arsenal/), where “Visit Rwanda” is emblazoned on the sleeve of the team kit. The examples of Rwanda and Qatar, in particular, indicate that the negative media associated with perceived sportswashing diminishes the anticipated benefits. Instead of viewing this as a good marketing opportunity that could bring in tourism revenue, there is the view that the government money could be spent better – either on sponsorship of local sports or on other projects altogether. [y](https://nnn.ng/videodownload/youtube-downloader/) company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment. However, it is debatable whether this high profile, high cost approach is the best way to spend their marketing budget to boost international tourism. This is why the global sport sponsorship industry was estimated at US$1 Sport sponsorship has grown in favour as a marketing tool as it has shown an ability to break through the advertising clutter and get customers’ attention. Sponsorship of a sport team, event, or of individuals is an accepted and proven marketing communication tool.