FCB

2023 - 1 - 13

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Image courtesy of "Little Black Book"

FCB SHOUT Discovers the Real Cost of a Second Chance in Latest ... (Little Black Book)

Titled 'A Clean Start', RHB Bank's latest Chinese New Year film, which was conceived and created by FCB SHOUT, tells the true story of Lex Low, ...

In a world where everyone is constantly trying to get ahead of one another, it’s important to remind ourselves that the world can only be better when we actually leave no one behind. Meanwhile, Tjer, FCB SHOUT’s Head of Creative, added, “We were very conscious about not turning this film into a documentary of Lex’s life, but more of a homage to the tremendous, positive impact that his endeavours have made on the people who needed help the most. He devotes much of his time to imparting his hairdressing skills to ex-convicts, ex-addicts and even the Orang Asli, so that they can have the opportunity to build a career for themselves and succeed against the odds.

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Image courtesy of "NNN"

FCB SHOUT Discovers the Real Cost of a Second Chance in Latest ... (NNN)

FCB SHOUT Discovers the Real Cost of a Second Chance in Latest Film for RHB Bank Titled 'A Clean Start', RHB Bank's latest Chinese New Year film, ...

“We knew right away that this story needed to be told because Lex’s work perfectly encapsulates RHB’s brand purpose of ‘Making Progress Happen For Everyone’. [](https://nnn.ng/#:~:text=smart blogger outreach) [RHB](https://nnn.ng/tag/rhb/) Bank’s latest Chinese New [Y](https://nnn.ng/videodownload/youtube-downloader/)ear film, which was conceived and created by [FCB](https://nnn.ng/tag/fcb/) [SHOUT](https://nnn.ng/tag/shout/), tells the true story of Lex Low, a hairstylist who founded Othrs. Meanwhile, Tjer, FCB SHOUT’s Head of Creative, added, “We were very conscious about not turning this film into a documentary of Lex’s life, but more of a homage to the tremendous, positive impact that his endeavours have made on the people who needed help the most. Abdul Sani Abdul Murad, Chief Marketing Officer of RHB Group, said, “The cost of a mistake, no matter big or small, can always bring detrimental consequences. But what really makes this social entrepreneur a cut above the rest is his willingness to do even more for the marginalised communities in [Malaysia](https://nnn.ng/tag/malaysia/).

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