Affiliate marketing

2023 - 1 - 3

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Image courtesy of "CMO"

Using affiliate marketing to break new global ground (CMO)

Australian luggage brand, July, shares how its investment into a partnerships management platform has helped it to realise its international ambitions.

“The platform itself is a lot prettier and more user-friendly. “We took a look and saw Impact was the right kind of implementation for the code, would work with our stack and fit all our requirements. This 2022 growth continues, and the Australian program is spiking in the second half. And Impact’s team is really on top of it; our account manager regularly follows up and offers new affiliates they think we should talk to because they’re growing other brands. “There’s a great network of affiliates on Impact, from publishers to influences. “Our affiliate program plays a very important part within our marketing stack and is growing quickly now that travel is back. “Impact gave us a consultant that could help us onboard and assisted with a technical implementation, which is really nice as we were such a small team. At the time, July also only had a team of 15 people. Now in its fourth year of operation, the company primarily ships to Australia and New Zealand. “Our US PR agency said we had to have quite a strong affiliate program to support their efforts. This was followed by Checked and Checked Plus in July 2019. The suitcases could initially be personalised with names or emojis and from October, personalised with pets as well.

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Using Affiliate Marketing to Break New Global Ground (NNN)

However, as a brand that doesn't discount or go on sale, not to mention launching at a time when travel was restricted, July I needed a different strategy for ...

[Our US PR](https://nnn.ng/using-affiliate-marketing-to-break-new-global-ground/#Our US PR) And the Impact team is really in the know; our account manager regularly follows up and offers new affiliates who he thinks we should talk to because they are developing other brands. [New Zealand](https://nnn.ng/tag/new-zealand/). This 2022 growth continues, and the Australian program is skyrocketing in the second half. Both programs are growing rapidly compared to 2021 (comparing the period from January 1 to September 15 year-over-year) and revenue increased 3,896 percent over the same time period. July launched into the US market with Impact and moved all existing affiliates from the previous platforms. “Impact was instrumental in this, with an intuitive platform and easy technical integration that helped us move fast and quickly onboard those US affiliates.” “We took a look and saw that Impact was the right type of implementation for the code, would work with our stack, and fit all of our requirements. [](https://nnn.ng/#:~:text=gotch seo blogger outreach) [Athan Didaskalou and Richard Li](https://nnn.ng/using-affiliate-marketing-to-break-new-global-ground/#Athan Didaskalou and Richard Li) [Australia](https://nnn.ng/tag/australia/)n luggage brand July is looking to change all this. “Impact provided us with a consultant who could help us onboard and helped us with a technical implementation, which is great since we were such a small team. July’s ambition is to bring better design and thinking to how people travel, raising the bar from buying the product to a more thoughtful experience of design and service. After speaking with hundreds of regular travelers to uncover pain points and key wants in luggage, they launched in late July 2018 with their first product, the carry-on.

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Image courtesy of "NNN"

Using Affiliate Marketing to Break New Global Ground (NNN)

Using Affiliate Marketing to Break New Global Ground Luggage is not something many people spend a lot of time pondering. You can afford Louis Vuitton or not ...

And the Impact team is really in the know; our account manager regularly follows up and offers new affiliates who he thinks we should talk to because they are developing other brands. In 2022, July added 27 partners through the Impact.com platform in the Australian and US markets. This 2022 growth continues, and the Australian program is skyrocketing in the second half. Both programs are growing rapidly compared to 2021 (comparing the period from January 1 to September 15 year-over-year) and revenue increased 3,896 percent over the same period. “Impact was instrumental in this, with an intuitive platform and easy technical integration that helped us quickly and quickly move on board those US affiliates.” July launched into the US market with Impact and moved all existing affiliates from the previous platforms. “We took a look and saw that Impact was the right type of implementation for the code, would work with our stack, and fit all of our requirements. “Impact provided us with a consultant who could help us onboard and helped us with a technical implementation, which is great since we were such a small team. [](https://nnn.ng/#:~:text=bloggers outreach) [Athan Didaskalou and Richard Li](https://nnn.ng/using-affiliate-marketing-to-break-new-global-ground-2/#Athan Didaskalou and Richard Li) [Australia](https://nnn.ng/tag/australia/) n luggage brand July is looking to change all this July exists as an opportunity to fix a broken industry Frequent flyers and founders Athan Didaskalou and Richard Li saw a category selling poorly designed products at extreme overprices and wanted to fix it “>AustraliaThe July luggage brand seeks to change all this. The plan was set: July would rely heavily on public relations and affiliate marketing to break into the US market. After speaking with hundreds of regular travelers to uncover key luggage pain points and needs, they launched their first product, the carry-on, in late July 2018. You can afford Louis Vuitton or not, and the rest is plenty: flimsy suitcases that command a premium price and are replaced every few years, depending on how much you travel.

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