Di youtuber later come out to tok sorry and say dem stop di production of di candle immediately. “As brand owner of di FORVR mood, I sabi say e severely hurt ...
Dem block di Lekki tollgate wey dey for Lagos say motor no fit pass until goment answer dem. Di Nigerian youths use dis slang to take ginger demsef to comot, do peaceful protest and raise dia voice over police brutality and oda injustice wey dem don see. Amnesty international say dem kill over 50 pipo during di protest. Many pipo wey criticise Jackie Aina, believe say for her to name di candles Sòrò Sókè, e mean say she dey trivialise di lives wey dem lose during di protest. Di tori of 2020 EndSars movement from Nigeria wey cause di goment to agree say Police need reform, no go dey complete without di word "Sòrò Sókè" and im sibling "Sòrò Sókè werey" - as di two of dem dey go together like 5 and 6. Di youtuber later come out to tok sorry and say dem stop di production of di candle immediately.
One candle is named "Sòrò Sókè," a rallying cry used against police brutality in Nigeria. Aina shared a public apology on Friday after receiving backlash ...
"We accept full responsibility and I recognize the gravity of the error; to that effect, this candle will be pulled from the market and production immediately," the statement continued. "Jackie Aina, a Nigerian in the diaspora decided it was sensible to name her candle Soro Soke; a word formed during the #EndSARS protest. In June 2020, Aina spoke out against clothing brands like Fashion Nova for being "dead silent" about police brutality and other aspects affecting the Black community. "As the brand owner of FORVR Mood, I understand our decision has severely hurt members of my Nigerian community with the naming of the candle Sòrò Sókè. We missed the mark on this and it will never happen again," Aina's Instagram post read. The collection included a candle named after the Yoruba phrase "Sòrò Sókè," which translates to "speak louder." Following the collection's debut, Aina began to trend on Twitter as people discussed the candle's name.
Many fans are not happy with the YouTube star's latest branding efforts.
And using Soro Soke as a candle name when it was the rallying cry for the movement?? Despite Aina’s years-long fight for representation in the aesthetic industries, the backlash over the candle name continues, as she faces accusations of attempting to profit off of the #ENDSARS movement. After a long reign as the queen of Black beauty influencers, Aina began expanding her empire as do many others in the industry looking to broaden both their reach and revenue streams.
An American-born Nigerian beauty and lifestyle YouTuber, Jacquelyn Aina, popularly known as Jackie Aina has apologised for naming candle product after the ...
We accept full responsibility and I recognise the gravity of this error; to that effect, this candle will be pulled from the market and production immediately. Another tweep, Etibaby said, “Jackie Aina naming one of her candles Soro Soke is the second most tone deaf crap I’ve seen all year. Chidi Okereke, who thought it was a PR stunt said, “Would be hard to convince me she didn’t know this backlash would happen.
Nigerian influencer Jackie Aina is being slammed on social media for labeling one of her new candles as Sòrò Sókè.
Many social media users expressed their stance over Jackie Aina using a protest slogan to sell her new candle collection. Moreover, she is quite active on most of her social media platforms which have earned her a very large fan following. Users react to Jackie Aina’s Sòrò Sókè Nigerian influencer Jackie Aina is being slammed on social media for labeling one of her new candles as Sòrò Sókè. Hence, numerous users criticized Aina for using a sensitive slogan to market her product. This caused tons of drama for the influencer since the word Sòrò Sókè is associated with a controversial protest in Nigeria. The term originated in Yoruban (West African ethnic group) and means to ‘speak up’ or ‘don’t be silent’.
Jackie Aina, a Nigerian influencer, has been chastised on social media for labeling one of her new candles as Soro Soke. Everything you need to know about ...
One user said, Dear Non-Nigerians, The reason why this is getting so much attention is because Jackie Aina shamelessly named one of the candles Soro Soke, which translated into speak up. I'm an avid reader and binge-watcher. Moreover, she is very active on most of her social media platforms, which have accumulated a large following. Jackie Aina used a protest slogan to promote her new candle collection, according to many social media users. Jackie Aina is a great example of those who remember theyre Nigerians when it's time to leverage it for leverage. Jackie Aina, a Nigerian influencer, has been chastised on social media for labeling one of her new candles as Soro Soke.
Jackie Aina collaborated with fashion designer Claude Kamini & FORVR Mood, know about her scandal and candle name.
In other news, Jackie Aina’s explanation of the Candles drama Sr. Sókè as an influencer receives criticism. Luxury is due to black ladies. Self-care is due to black women. The article points out that while most people mistakenly see black women as “strong,” they are much more than that. American-Nigerian YouTuber Jackie makes videos about self-care and cosmetics. Scented candles are supposed to give off comfort and amazing fragrance vibes.